Video Marketing for Local Hood River Bike Shop Dirty Fingers Bicycle Repair

I worked with good friend and bike shop owner Mitch Buck to create a video that would live online on his website, www.DirtyFingersBikes.com. The goal was to create a video for his about page that showed the true identity and quality of the bike shop. After creating the video I was fortunate to get it in the hands of the guys at www.PinkBike.com, the largest bike community online. They reposted it in their main news feed and it received thousands of views in one day. When creating... Read More

How to do a Social Media Campaign “Facebook – Outside Magazine Challenge”

Every day I see different social media campaigns with pros and cons to all of them. This is my first post in analyzing a campaign. Outside Magazine recently ran a facebook campaign “The Outside Challenge.” The campaign set up a series of “Test Your fitness IQ” questions that were run through a facebook app. Here’s what displayed in the facebook feed for Outside Magazine. There is one major thing wrong with how this is displayed. For some reason the... Read More